Burberry Instigates International Pop-ups for Olympia bag

Burberry has opened the first of a series of global pop-ups to celebrate its signature Olympia bag, with the debut space being in Harrods, London until May 30. It comes with an AR experience and limited editions.

Limited Edition Collection

Shoppers can find an assortment of Olympia bags there in various shapes, styles, and colours. There’s also a limited-edition collection in tones of warm sand and blue topaz with a chunky gold-plated chain strap and marigold yellow and marsh green with leather straps. There’s a mini size in black too. Each edition bag has an edition number engraved on the inside with Harrods offering numbers one to eight.

Elpis Statue 

Elpis statue adds extra interest to the pop-up, which can be brought to life through an immersive and interactive AR experience. The company has dived deep into AR in recent periods and this latest activation is another example of how it’s using technology to enhance the luxury experience.

Visitors can place an animated digital version of the statue in their surroundings which is accessible via a dedicated QR code and as it walks and comes to life, leaving a trail of motion sequence statues behind it. They can also capture a photo or video of the animated statue.

Riccardo Tisci Olympia

Burberry has opened the first of a series of global pop-ups to celebrate its signature Olympia bag, with the debut space being in Harrods, London until May 30. It comes with an AR experience and limited editions. The Riccardo Tisci-designed Olympia is a structured and sculptural bag, a celebration of modern classicism. It has a curve that moulds closely against the body, a sturdy aura told through its organized arc.

Shoppers can find diversity in Olympia bags in various shapes, styles, and colours. A limited-edition collection in tones of warm sand and blue topaz with a chunky gold-plated chain strap and marigold yellow and marsh green with leather straps.